Report MC & MI

General :
Version:	1.0

Project :
Author:	Wolfgang Kern
Created:	13.05.2014 15:39:25
Modified:	12.10.2017 18:54:25

Diagram Elements :

KPI Report

Resource and budget plan

MC and MI report generated and provided

MC Manager

Director CM

Create and provide MC / MI report

Consider advertisement / promotion / marketing campaign costs

Consider marketing material costs

Consider event costs

Compare actual and target costs

Sales report

Assess efficacy and efficiency of MC efforts

Need for MC / MI reporting