| General : | |
| Version: | 1.0 |
| Project : | |
| Author: | Wolfgang Kern |
| Status: | Approved |
| Created: | 06.05.2014 14:42:01 |
| Modified: | 03.09.2019 15:14:21 |
| Advanced : | |
| Appears In: | MC_Marketing & Communications |
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EA Project Browser
Overview- Organisation Chart
- Staff
- Roles
- Projects
- SOPs
Process landscape
Management- Quality and Regulatory
- Clinical Marketing
Clinical Marketing- CA_Clinical Affairs
- CAM_Clinical Application Management
- MC_Marketing & Communications
- MC_Marketing & Communications
«BusinessProcess» Build and manage customer relations - «BusinessProcess» Conduct image / brand building / awareness / lead generation
- «BusinessProcess» Define communication concepts
- «BusinessProcess» Develop market and penetration strategies
- «BusinessProcess» Do strategic product market positioning
- «BusinessProcess» Generate MKT-Plan, strategy MKT-Mix
- «BusinessProcess» Generate marketing material
- Generate marketing material
«Activity» Create new marketing material
«Activity» Review marketing material in compliance with actual approvals- «Activity» Review marketing material in compliance with corporate design
- «Activity» Review marketing material in compliance with product specifications
- «Activity» Review marketing material in compliance with quality policy
«EndEvent» Marketing material created and released
«StartEvent» Need for new marketing material
«Gateway» Review passed?- «Gateway» Review passed?
- «Gateway» Review passed?
- «Gateway» Review passed?
- «BusinessProcess» Manage competences MC and MI
- «BusinessProcess» Manage trade fairs / events
- «BusinessProcess» Perform advertisement / promotion / marketing campaigns
- «BusinessProcess» Perform competitor and general market observation
- «BusinessProcess» Plan resources and budget MC and MI
- «BusinessProcess» Report MC & MI
- PM_Product Management
- TW_Technical Writing
«BusinessProcess» Manage compentencies CM - «BusinessProcess» Manage tools and equipment CM
- «BusinessProcess» Plan resources and budget CM
- «BusinessProcess» Report CM
- Research and Development
- Operations
- Customer Support
- Sales
- Finance
- Information Technology
- Human Resources
- Templates
- Software tools
- Equipment
- Facilities
- Products
- Compliance
- Sandbox